WRAPPING PAPER
Product wrapping paper is a great help for anyone starting their own brand. When we order things online, whether products or food, big brands often send them in fancy and attractive boxes. However, these boxes can be expensive, making them unsuitable for new brands. Wrapping paper is a good choice because it's affordable and versatile. There are many more benefits to using wrapping paper, which we'll explore in the next part of the article.
Advantages of Wrapping Paper
1. Can be designed
Most product wrapping paper is made from kraft paper and wax paper. Since it's paper, you can design any print you want. However, be careful because some designs might not print well due to the thinness of the wrapping paper. That's why people usually prefer simple prints, like logos or short messages, to help customers remember their brand better.
2. Add protection to products
Even though wrapping paper is quite thin, it can protect your products from scratches during shipping. However, it might not be suitable for heavy items or products with sharp corners, as the paper could tear. If you need to wrap heavy items, we recommend adding bubble wrap for extra protection.
3. A great starting point
Besides stickers, wrapping paper is perfect for those starting their own brand. While it might not be as versatile as stickers, you can still print your brand’s logo or unique message on it. Wrapping paper is very cheap to produce and can be made in large quantities and stored for long-term use. This makes it a highly cost-effective option in the long run.
4. Versatile use
In today's world, where people are more environmentally conscious, paper has become very popular for packaging instead of plastic. Wrapping paper is often used to wrap clothing, bags, and shoes. If customers want to use it for wrapping food, "Thai Envelope" can print designs with soy ink, which is food-grade and safe for wrapping food.
5. Create a lasting impression
After your customers receive their package, the first thing they see is the packaging box. But once they open the box, the next thing they notice is the wrapping paper. If your wrapping paper is well-designed and strong enough to stay intact during shipping, it creates a lasting impression and leaves a positive impact on your customers. This can increase the likelihood of them returning to buy from you again.
Techniques For Using Wrapping Paper
Wrapping paper is a crucial tool for businesses that regularly ship products. It not only protects items but also helps create a positive brand image. Therefore, choosing the right wrapping paper is essential for creating lasting impressions on your customers. In the following article, we'll explore techniques for selecting suitable wrapping paper to enhance the efficiency of your business operations.
1. Suitability for products
Choosing the right type and size of wrapping paper is the most important consideration when it comes to wrapping products. The wrapping paper needs to be appropriately sized to effectively protect items from damage during transportation. Selecting wrapping paper with properties that match the needs of the products helps ensure that they remain in good condition without any harm.
2. Captivating design
Designing the colors and patterns for wrapping paper should align with the brand image to create an appealing look that attracts customers. Designing patterns in line with the brand image helps customers remember your brand easily. Therefore, choosing wrapping paper with brand elements such as logos or short messages helps reinforce a positive brand image.
3. Valuable
Value is a key factor that makes many brand owners choose paper as their packaging material. Selecting high-quality wrapping paper at a reasonable price helps businesses reduce costs and maximize usability. Moreover, it allows for the printing of unique brand designs, making it highly suitable for those building their own brand at the most cost-effective price.
Tips for wrapping products with paper
Wrapping products with wrapping paper not only protects them from scratches during transportation but also helps create a lasting impression on customers. If you find wrapping products with paper challenging or cumbersome, we'll guide you through tips and steps to make packaging your products easy and efficient.
1. Prepare Wrapping Paper to Fit
Choose wrapping paper with the right size and thickness that suits the product to ensure that you can wrap the product properly and that it remains safe during transportation until it reaches the customer's hands.
2. Place the product in the center.
Place the product in the center of the wrapping paper, then fold each corner to fit perfectly with the product for a neat and beautiful appearance.
3. Folding the sides
Fold both sides together, press the edges of the paper firmly, then fold the top and bottom ends together tightly to ensure the wrapping paper covers the product completely.
4. Use tape to hold it.
Use tape to secure the corners of the wrapping paper firmly together. This prevents the paper from coming loose or separating, ensuring that the product inside remains safe until it reaches the customer.
5. Increase thickness based on the product
If the product you are wrapping is heavy and large, use multiple sheets of wrapping paper to wrap it in several layers. This will make the wrapping paper stronger and less likely to tear.
6. Protect fragile items
For fragile items that are easily damaged by impact, in addition to wrapping with paper, you should also add bubble wrap to reduce the risk of breakage from bumps.
7. Attach Labels or Stickers
Inform your customers about the product details through labels, or add stickers to help make your brand more memorable to them.
"Using the right wrapping paper is important for protecting your products and making a good impression on customers. Choosing paper that matches the type of product, designing it attractively, ensuring value for money, and considering sustainability are key factors that make wrapping effective and add value to your products.
With the right tips and techniques, wrapping products becomes easy and yields satisfying results. This helps build a positive brand image and increases marketing opportunities for your business."